Personas

Here is something fun!

The question being asked is ‘How does the internet see you?’ and the answer, try Personas . Developed by the Sociable Media Group ,  it ‘uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity.’ I just entered my first and last names and the results are fairly broad in four quarters – online, books, sports, and education- in four different blocks of colour expressed in a linear way.  It appears to be pretty simple really but the idea of capturing an online identity in a nice graphic form is appealing… The only thing is sports is really not  one of my things and I am questioning how that result came about! :-).

If you have a common name it might be a bit more interesting but you are really sharing your online presence with other people of the same name. I tried ‘Lyn Clark’ and it came out with online, books, sports, management, genealogy, family committees, aggression (interesting one!), media, education, news, illegal (what does this mean?), legal, social, religious, medical, professional and accident, all in different colours and different proportions along a linear pathway.

It fits into the context of a new exhibition at the MIT Museum exploring the ‘social potential of new communication technologies’ so obviously something visual, quick and fun would be  great  for engaging people in that space. Do you think this tool is just fun? Or could it be something that quickly and easily expresses  ‘digital footprints’ for us with a tweak here and there?

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